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Why You Can’t Focus

My job for over 20 years has been finding talent to produce high performing teams. With half of that time being with HR Tech startups. I can tell you. People who think they are multi-task also think they are great assets to companies.

This is because they are tired and delirious.

I don’t mean to hurt your feelings but c’mon. You think you're getting more done, but in reality? Your brain is glitching like a Wi-Fi on a rainy day in Waco.

Did you know that it is scientifically proven that every time you switch tasks, your focus literally shatters, your IQ drops (yes, really), and your productivity nosedives.

This is nothing new. And yet here we are. Juggling emails, scrolling through Slack messages, and working on five half-finished projects like chaos is a positive personality trait.

Today,I want to help you. I’m goring to show you how to free yourself. Because high performers don’t multitask. No - they lock in and dominate.

Most people struggle with focus because their mind, environment, and priorities are a mess. But no one wants to admit it. So I will go first.

Hi my name is Jackye and my mind, environment and priorities are a mess.

But rather than deal with the truth, we convince ourselves that we’re good at multitasking. The truth of the matter is we’re just constantly distracted.

Let’s break it down.

Your Brain Wasn’t Built to Multitask

People love to think they can do two things at once. They’re answering emails while watching a webinar. Listening to a podcast while scrolling social media.

But what’s actually happening?

Your brain isn’t doing two things at once. (That would be nice wouldn’t it!) it’s switching between tasks rapidly, which comes at a cost.

Here’s what the research says:

  • Every time you switch tasks, your brain loses up to 40% of its efficiency.

  • Multitasking can lower your IQ by up to 15 points (the equivalent of being sleep-deprived).

  • Task-switching increases stress, decreases memory retention, and makes it harder to problem-solve.

  • People who multitask take 50% longer to complete tasks and make 50% more mistakes.

So when you’re juggling emails, Slack messages, and a side project all at once, you’re not being productive.

You’re just doing a lot of things badly…slowly.

The 4 Cycles of Focus

(AKA Why You Can’t Work for 12 Hours Straight)

Picture of a woman working while sitting on bed next to a sleeping dog.

Let’s get real: You can’t work at maximum intensity all the time. Have you read Flow by psychologist Mihaly Csikszentmihalyi? As Csikszentmihalyi explained it, flow is “a state in which people are so involved in an activity that nothing else seems to matter; the experience is so enjoyable that people will continue to do it even at great cost, for the sheer sake of doing it.”

You may have heard of the four cycles of focus and recovery? No - ok here - Let me tell you about it.

I aam paraphrasing but here are the phases:

1 - Perplexity - Feeling Lost & Unmotivated

This is where most people are stuck—feeling like they should be doing more but having no idea where to start.

They scroll social media, flood their brain with information, and convince themselves they’re making progress. But deep down? They’re just avoiding the real work.

How to escape it:

  • Turn off the noise. Sit with your thoughts.

  • Identify what’s actually blocking you—too many options? No clear direction?

  • Pick one thing to focus on and start.

2 - Curiosity - Finding the Right Path

Once you shake off the distractions, your brain will naturally start looking for patterns.

Maybe you realize your job is the thing holding you back. Maybe you start exploring a new skill, side hustle, or career move.

How to use this phase:

  • Try everything. Shiny object syndrome is good if it leads somewhere.

  • Follow your energy. What can you work on for hours without getting bored?

  • Surround yourself with new ideas, people, and opportunities.

3 - Intensity - The Deep Work Phase (Some call this the Monk phase)

This is where the real magic happens.

For 3-6 months, you’re fully locked in. You’re working long hours, pulling 12-hour days, making more progress than you have in years.

How to maximize it:

  • Protect your time. Zero distractions. Full immersion.

  • Work in 90-minute deep work blocks.

  • Set aggressive but achievable goals.

This is when you grind. But if you stay in this phase too long? Burnout.

4 - Consistency - Maintaining Progress

After an intense push, you need to recover and sustain progress.

How to use this phase:

  • Drop down to 4-hour workdays focusing only on high-impact tasks.

  • Maintain a new higher baseline—don’t let your hard work go to waste.

  • Prepare for the next intensity phase.

The biggest mistake people make? They force themselves into intensity when they’re still lost in perplexity.

If you don’t know what to focus on, stop forcing yourself to grind. Find clarity first.

Train Your Brain for Deep Work

Picture of a table with a stack of renown business books including “Crucial Conversations” “Outliers,” “Deep Work” “Getting Things Done” and “Tools of Titans.”

If you want to achieve more in less time, you need to stop reacting to distractions and start protecting your focus.

Here’s how:

Time Blocking – Block out 90-minute deep work sessions with zero interruptions. Your brain needs uninterrupted time to reach flow state.

Eliminate Context Switching – Batch similar tasks together. Stop switching from creative work to admin tasks every 10 minutes. It’s killing your efficiency.

Single-Task Like Your Life Depends on It – Choose ONE thing. Work on it for a set period of time. Finish it. Move on.

The 7-Day Deep Work Challenge

For the next 7 days let’s put all this into practice.

Eliminate one distraction (phone, social media, unnecessary meetings).
Do one 90-minute deep work session daily.
Single-task like your life depends on it.

Your productivity will skyrocket.

📩 Forward this to a friend you care about and make sure they subscribe now so no one misses next week’s deep dive on mental energy management and high-performance habits. You can subscribe here: https://jackyes-newsletter.beehiiv.com/subscribe

Final Thought: Stop Playing Small

Multitasking is a lie. It keeps you busy but never productive.

The most successful people? They don’t grind mindlessly.

They focus intensely.

Be the person who does deep work.
Be the person who moves with clarity.
Be the person who stops waiting and starts executing.

You already know what you need to do.

Now go do it.

Next up: Designing a Life That Truly Works for You. Let’s talk about building a life that aligns with your goals, energy, and values—on your terms!

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